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SUCCESS AT 1800FLOWERS.COM - IN DEPTH INTERVIEW...

Selling flowers online could be tricky. How do you check quality and "see" them before sending? Can you rely on the service? 1800flowers.com is one successful e-tailer, online since 1992, selling not only flowers but gourmet foods, gift baskets, candies and cakes, with $52 million in revenue last year. Chris McCann, Senior Vice President, reports on the components of success in this in-depth interview. Click the URL above for some of McCann's cogent observations.

Thu, 30 Mar 2000 02:53:22 -0800