The Gawker Bid (Gawker For Good)

On January 10th, Didit submitted a bid to the Gawker Media Estate (in bankruptcy) for the Gawker domain and related assets with the intention to transform Gawker into Gawker For Good, publishing only “good stories” and “good gossip” and allocating 50% of net ad revenue to nonprofits. At the time we had no idea who else might have bid, however, we assumed that Peter Thiel would bid given the history of Gawker. He did bid.

On January 30th, 2018, a document was leaked identifying Mike Cernovitch as having bid $500,000 for Gawker.

On May 17th, 2018 A settlement between Peter Thiel and the Gawker Estate was approved by the judge in the case. Peter Thiel agreed to withdraw from the auction and not to litigate regarding the archives with the eventual buyer.

On May 29th Didit was identified as the result of the filing of the asset purchase agreement as the stalking horse bidder in a re-opened Gawker.com auction.  Auction (if additional bidders emerge) is scheduled for July 12th, but may be postponed due to court availability for approval of motions and processes.

On July 12th 2018, we were outbid by Bustle in the bankruptcy auction. We congratulate Bustle on their purchase.

We will refine the model on Briefme and look for other domains.