The Didit team has built a Cause Marketing Powered Publishing (CMPP) Platform. Our plan is to use Gawker (Gawker for Good) and Briefme for launch while we look for other publishing assets and explore partnerships.
CMPP solves problems for Readers, Content Creators, Advertisers and the Nonprofit Community.
- Readers/Viewers want a way to “give back” but don’t often have the disposable income to make charitable donations. But they love reading “Good News” about celebs, sports stars and VIPs, movie launches new seasons of binge-worthy online content, concerts, sporting events, etc. Much of the content will include co-created with entertainers. Readers trade their attention and brand loyalty for the donations that we make, based on the reader’s behavior (ad/sponsorship consumption, eCommerce revenue, and promotional value.)
- Content Creators donate content because they want to “give back,” doing what they do best, entertain and inform us. Content creators include reporters/journalists, celebs and VIPs (as well as their staff) collaborating with our internal team of writers, editors and producers. Our editors welcome stories about “good,” whether from a CSR professional or anyone else for that matter. Businesses and their employees do a lot of good.
- Businesses and Marketers are challenged in reaching many valuable segments of the population. This is not just a “millennials problem,” it’s systemic. Gawker for Good’s editorial and donations convey’s a halo effect on the advertisers and sponsors because by purchasing advertising on Gawker for Good, businesses empower the reader to give back as they notice and engage with the advertising. We anticipate that many readers who would ordinarily leave their ad-blockers on, will white-list Gawker because the ads power our social good engine.
- Nonprofit 501c3 organizations (with a US presence) can participate in many ways:
- Active promotion of content tagged with their cause category or their specific brand (both result in increased donations)
- Co-Creation of content with the editorial team including educational and feel good stories that include and engage supporters.
- Recommendations that their VIP/Celebrity supporters reach out to the Briefme (or Gawker For Good) team to explore what kinds of content can be co-created for a win-win.
- Coordinating coverage of their fundraising events (pre and post) with the Briefme / Gawker For Good team.
About Didit, Briefme’s parent company: Founded in 1996, Didit is a fully integrated marketing and communications firm, with offices in Manhattan; Mineola, Plainview; and Waltham, Massachusetts. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately-held marketing technology and strategy pioneer that offers an unparalleled range of marketing, public relations and digital services, from “postcard to post-click.” The agency’s experienced professionals, innovative strategy, best-of-breed technology and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 200 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit Executive Chairman Kevin Lee. For more information, visit http://www.didit.com/.
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