FAQs

This list of FAQs will grow over time as more questions are asked.

  • What is Cause Marketing Powered Publishing (CMPP)? CMPP will power not only Briefme but also Gawker.com (if we prevail) in the acquisition, transforming Gawker into Gawker For Good. The CMPP platform is the brain-child of Kevin Lee and David Pasternack Co-Founders at Didit. Kevin, in particular, has a passion for cause marketing. The publishing business faces many challenges and CMPP won’t fix all forms of publishing, but we believe that we can provide a Win-Win-Win-Win for:
    1. Readers (great content)
    2. Contributors (get to help their chosen nonprofit and co-create content)
    3. Advertisers/sponsors (halo effect due to involvement)
    4. Nonprofit Causes (donation revenue at no cost & visibility as readers consume content)
  • Can I support a general cause category instead of a specific cause? Yes, we are creating buckets of causes (501c3s) with similar missions. Money in those buckets will be allocated to specific 501c3s from the dollars earmarked to those categorical causes.  The formula we use is subject to change because there are situations where the formula may not arrive at a fair distribution. We want to be fair.
  • Where does the donation money that we give to causes come from? We have advertisers that place ads on our site via programmatic platforms such as DSPs, Google and Facebook. Direct sponsorship deals with advertisers are a second source, and we use affiliate links within content in order to receive revenue from merchants when you buy a product or service. We strive to remain editorially independent in mentioning products or doing reviews of the best products for your life, business and your family. Buying through our links, which earn us a commission we count as ad revenue. There may be additional marketing and advertising revenue sources in the future and those will similarly be considered as revenue for the calculation of our donations to the causes selected by readers and contributors.
  • Do I need to register to have a percentage of the donations go to my cause? No: we automatically allocate half (50%) of the net advertising/sponsorship revenue generated by readers as a whole to be donated to nonprofits. We use an internal point system to allocate cause donations. See more on the point system here.
  • How can I help make sure my chosen cause gets more of the donation pool? There are lots of ways you can help your favorite nonprofit cause.  Here are some of our favorites:
    1. Share your favorite stories with your friends via social media and email (it’s easy to miss a share, so email is sometimes better).
    2. Find your cause’s profile page on Briefme (or any of our sister sites), and share that (the profile pages list all the content created with that cause as a default). When you share that page, your selection of your cause and the same cause being selected by the contributor combine (both 25% shares) and your friends and family are REALLY helping your cause.
    3. If you’ve got friends with larger social networks, make sure they are active sharing the great content they like as well.
  • Can I contribute content (video, written content or audio) to Gawker? We are launching on an invitation only basis with a strong preference for folks who have proven themselves as writers or content creators, particularly if they are also philanthropic.  It never hurts to have a large following and personal brand because that helps the cause they pick for their content.
  • How can you stay in business if half of all your net sponsorship and advertising revenue power donations? Well, time will tell. 😉 We are huge believers in cause marketing and are investing our time, money and effort into making the world a better place through cause marketing and “Good News.” Stay tuned.
  • How will you allocate donations when the revenue comes from third party sources (Youtube, syndication, etc.? Great question. Since we can’t track individuals and their choices when they are on third-party sites, we take the 50% of net ad revenue from those sources and allocate it pro-rata based on the activities we can measure (creation, reading/viewing, and sharing).
  • Will the CMPP platform be deployed on other sites? We’ve developed the platform to work in two modes:
    1. Internal Network: as we acquire additional publishing properties, the CMPP will power those as well, with a single registration.
    2. External network: If other publishers want to designate part of their content as following the CMPP principles then we can license those publishers the platform while powering the registration and reporting side of the relationship.
  • I want to add my charity to your system. How can I do that? We’ve started off with a bunch of grete charities and cause buckets. However, we will add more nonprofits as we go. Often the catalyst for adding a new nonprofit cause is that a content creator or co-creator has a strong interest in a specific cause.  We may add an add-cause functionality in the future.