Hey, can you spare some coin? Gawker For Good and Beyond!

Hey, can you spare some coin for a great cause?

We need your help as the stalking horse bidder to buy Gawker out of bankruptcy, transforming it into “Gawker For Good” using the cause marketing platform running on Briefme to support nonprofits. (details here – AdAge, and here). Final auction is July 12th, and we need your help.

The Opportunity: 2018 Global Annual Advertising Revenue $260+ Billion. Target, within 1 year acquire .05 percent (.0005) of global consumer content consumption time. That’s approximately $130 million topline, $110 million net ad revenue after direct costs are subtracted.  Half of the net ad revenue goes to the nonprofits whose supporters’ behavior powers the platform. Content is mostly donated, so the costs are low + co-creators of the content promote it to help their chosen cause.

While we might have $50 million in EBITDA annually to support continued growth and investment, the more important thing is the $55 million to nonprofit causes within a year. The ultimate win-win. Plus ironically Gawker For Good is a fitting next chapter for Gawker that both Thiel and Denton would probably be OK with. (although you never know, even if you asked them)

There are benefits to being the anonymous contributor, which is different than being an anonymous donor to a nonprofit (if you never saw it, a funny bit by Larry David on “anonymous donations”). There are also significant advantages to anonymous impact venture contributions over pure philanthropy. The primary advantage is that a successful impact venture has longevity and huge social good returns in comparison to the investment (think Newman’s Own Products – 500 million or Amazon SMILE – 90+ Million from 18 Billion in sales).

Wouldn’t it be great if there were an entertainment news site where 50{4b67ba8b923a50fd3c2d318c36d85df0f722be16ef3877469216aec8196f2e86} of net ad revenue goes to nonprofits? Wouldn’t it be even better if that site was profitable and able to grow, generating even more revenue for nonprofits? The more content readers consume the more revenue we can allocate to charity.

This is a venture that could make a huge difference in the world. Please give us a hand in launching.

We accept contributions in: BTC, BCH, ETC, LTC, and XMR for the super-privacy conscious. Cash via Stripe, PayPal or even check is OK of you prefer.

A for profit impact venture raising contributions instead of investments? Yes, we are a for-profit, but very much an impact company, looking to change the world with cause marketing. And, we can’t do it alone. The publicists in Hollywood, Sports and Music generally love the idea, and we believe we will need additional capital to up our odds of success in the Gawker auction on July 12th 2018, so while we continue discussions with co-investors we are asking for your help. If you are an accredited investor and prefer the more traditional investment conversation, email kevin at Didit dot com.

BACKGROUND:Peter Thiel may (or may not) have scared other bidders away from the first auction, but we (Didit, the owner of Briefme) bid and are the “stalking horse” for the final auction. Now Thiel is out of the auction and has agreed not to litigate the new buyer on the archived content. But new bidders may not have the same ideas for Gawker that we do (making Gawker For Good an engine supporting nonprofits).

CHALLENGE: We expect new bidders to enter the final round of the auction on July 12th.  We love the idea of a Gawker re-birth to Gawker For Good, but can’t know who the bidders might be, or how much they are willing to pay. If you love our plans for Gawker/Briefme and other domains we will launch on, you decide how much you love our plan…

General Support Address (most popular) BTC (pulldown for other currencies)


Prefer to support specific causes?  We’ll allocate our general pool of cause marketing dollars to your choice on a pro-rata basis. For example, most of the nonprofit donation percentage coming on on the millions of pageviews that the old Gawker still gets.

SELECT CAUSE to place your vote on where the general pool goes):


Cash (Integrate Stripe and PayPal)





XMR (some Cryptocurrency enthusiasts, particularly the early consider some blockchain based currencies as pseudonymous (vs fully anonymous), even when precautions such as one time wallets, VPNs and Proxy Servers are used.  For those people, there’s Monero (XMR). And we wouldn’t want to leave out those who seek the highest practical level of anonymity.